TESDA, Coke craft training model for women entrepreneurs

09 September 2012

Technical experts are now on board to craft a training model to help women retailers manage their sari-sari stores and make their business sustainable.

The women retailers are beneficiaries of a joint project of the Technical Education and Skills Development Authority (TESDA) and Coca Cola Philippines called the S3TAR Program (Sari Sari Store Training and Access to Resource Program) to offer business training and extension support programs through socio-economic development interventions.

The project, which will run until 2020, intends to benefit at least 100,000 women all over the country.

Secretary Joel Villanueva, TESDA Director General, said the agency recently hired technical experts and consultants who will design a customized and gender-sensitive training course and modules on basic business management, business improvement and micro-financing to suit the needs of the sari-sari store retailers.

The modules would be taught initially to 80 trainers, who would be assigned to train the TESDA-Coke project beneficiaries.

“With this training, we hope to be creative and get women excited about the potential for growth of the business they are tending,” Villanueva said.

“The ultimate goal is to empower them with the right skills and know-how, introduce them to access to financial and other merchandising support and give them capability to grow their stores,” he added.

The training would focus on basic business management, business improvement and access micro-financing.  The women retailers will undergo a 12-week core training under the program, after which they would be subject to evaluation.

The team of experts hired by TESDA to work on the module specializes on gender and development, entrepreneurship and enterprise development, entrepreneurship trainers development, learning materials layout and design and documentation expert.

The modules produced by the team would be used in the program roll out at the national, regional, provincial and municipal levels.

Villanueva said the thriving retail business in the country such as sari-sari stores manned by women show the business that best suit their interests, nature and ability.

“It is time to step up their training, connect them to like-minded entrepreneurs and increase their roles in the development of their communities,” he said.
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